Snap what you own. Plan outfits calibrated to weather, occasion, and the colours already in your wardrobe. Shop with intention from one unified marketplace — brands, indies, charities, preloved.
Built from the closet out. Every feature earns its place — because the most sustainable garment is the one already hanging in your wardrobe. We help you see it, plan with it, and only add what you're actually missing.
Snap or scan every piece. Filter by colour, occasion, last-worn. One source of truth for everything you own.
Outfit suggestions calibrated to weather, occasion, and colour harmony. Not what a retailer wants you to buy.
See new pieces on you before you buy. Real sizing, real lighting, real fit. Fewer returns, fewer regrets.
Point your camera at a garment on the street, on screen, or already in your closet. We'll find it — or its closest match.
Established brands, indie labels, UK charities, preloved luxury, sustainable basics. One search, one checkout, one returns flow.
Cost-per-wear, wardrobe gaps, seasonal rhythm. Buy less. Wear more. See exactly where your closet is working — and where it isn't.
Every garment you own has a true price: what you paid, divided by how many times you wore it. COORD logs every wear automatically — so you stop buying things that become £40-per-wear regrets, and start noticing the £2 knit you wear every week.
Every wardrobe is a mix — a new-season indie knit, a charity-shop blazer, a preloved Margiela. COORD is the first marketplace that treats them as peers. One search. One checkout. One returns flow. No re-entering your address six times.
The high-street and premium names you already wear. Same RRP, better context — every item scored against your wardrobe before you add to bag.
Independent designers at a fraction of the distribution cost. Demand-matched drops — we only list what COORD users have signalled they want.
Oxfam, Traid, British Heart Foundation — inventory from charity shops nationwide, searchable by size and colour instead of postcode luck.
Authenticated second-hand from leading resale specialists. The investment pieces — resold responsibly, authenticated before they ship.
The staples, done consciously. GOTS-certified organic cotton, recycled wool, natural dyes. Boring, brilliant, long-wearing.
List what you no longer wear with one tap — COORD handles photography, pricing, and shipping. You get paid when it sells, not six weeks later.
No subscription. No ads in your wardrobe. Your closet stays yours — anonymised aggregate signal is what powers the rest of the ecosystem, not your individual data. Android teaser list opens spring 2026.
Every friend who digitises their wardrobe earns you a premium virtual try-on session. They get one too. No cash, no gimmicks — just better fit, less waste.
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